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Digital Analytics Manager Guide: How to Become One?

Digital Analytics Manager has what it takes to boost your digital and business process. Check out this post to find out more.

Digital Analytics Manager Guide: How to Become One?

It’s an exciting moment to work in analytics. According to the World Economic Forum’s Future of Jobs Report 2018, data analysts and scientists are the No. 1 new vocation, expected to increase substantially over the next four years.

Not, the research also identifies “analytical thinking and innovation.” Also, it works as the skill set that will gain importance the most within the same period.




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However, even within this thriving sector, transitioning from a front-line job to a managerial track may be beneficial. Analytics Managers make an average of $135,000 per year, according to Glassdoor. That is more than $30k higher than the salary of a Senior Data Analyst. The benefits include a higher income and the opportunity to control the course of projects inside a firm.

So, how do you go about becoming an analytics manager?

The following is based on an interview with Joshua Poore, Harnham’s Recruitment Manager for digital analytics and marketing in San Francisco.

Make Your Own “Managing Experience”

When hiring for an analytics manager position, most businesses look for individuals with prior managing experience. Also, it happens rather than taking a chance on a senior analyst who hasn’t yet managed his or her team.

This is because applicants with existing management abilities can strike the ground running, building on their critical leadership insights and previous team-leading experience.

However, if you are an analyst trying to get into management for the first time, you may be perplexed by what appears to be a chicken-and-egg dilemma.

So, how do you get your first managerial position?

One option is to work on your management skills before you have the job title. Create experiences in your present position that demonstrate your readiness for more difficult tasks and increasing levels of responsibility.

For example, you might attempt proactive selling a detailed study that you know will measure measurable ROI. Persuade a senior-level stakeholder that it is essential enough, and you may find yourself with a budget and a team or partners to help you achieve your goal.

Of course, you must follow through and demonstrate the value of your effort. However, after you’ve proven your ability to problem-solve and provide actual outcomes that save the firm money, the corporation is more inclined to invest in training you for a managerial position.

Seek Out Opportunities for Growth

When you’ve demonstrated that you have the vision and drive to lead others toward a meaningful goal, you may find it simpler to advance inside your business rather than moving to an analytics manager job at a new firm. Internally elevating analytics managers might make a lot of sense from the company’s standpoint.

After all, appointing an outsider to be a first-time manager over the company’s current top analysts may raise eyebrows.

Creating your career trajectory is easier inside a data-driven company. Also, it is one that has a strong commitment to its data employees and the infrastructure. And support systems in place to develop them as analytics managers and future leaders.

How can you know whether a business is genuinely data-driven?

Here’s a general rule of thumb: The company’s data workforce accounts for at least 10% of total employees. 

A firm with a data-focused culture is also more likely to place senior stakeholders on interview panels for new data personnel, such as C-level or VP-level executives, depending on the organization’s size.

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